STRATEGIC
INSIGHTS.
Latest Bulletins
Market IntelligencePlaylist + EGYM: Building the AI Operating System for Fitness
Why Fitness Growth Is Not Saving Weak Operators
The Architecture of High-Margin Fitness: Luxury Gym Business Models, Unit Economics & the Longevity Pivot
RitFit Commercial Equipment Evaluation & Comparison
Research Archive
Global Active Aging: How Countries Build Fitness Systems
"China, Japan, South Korea, the US, Germany and England each solve older-adult participation differently. We compare the friction they remove, the strength-and-balance gap they leave, and what fitness operators can build from it."
Playlist + EGYM: Building the AI Operating System for Fitness
"Playlist and EGYM closed their $7.5B merger on March 31, 2026 and have since shipped four products in five months. We map the stack they are assembling, the data layer underneath it, and the dependency risk operators should price in."
Why Fitness Growth Is Not Saving Weak Operators
"Japan recorded 26 fitness-club bankruptcies through August 2026 and True Fitness entered provisional liquidation in Singapore. We map what the 2026 failure wave actually says about club-level unit economics."
The Architecture of High-Margin Fitness: Luxury Gym Business Models, Unit Economics & the Longevity Pivot
"A market-intelligence report for fitness investors, club operators, and franchise entrepreneurs on how luxury gyms actually make money: unit economics (dues vs. secondary spend vs. ecosystem), single-club P&L structure, equipment TCO (purchase vs. lease, depreciation, residual value), spatial efficiency by Dwell-Time and per-m² ROI, the Longevity (biometrics) pivot, and a North America vs. Europe vs. Asia-Pacific paradigm comparison matrix with an explicit five-point investment checklist and a three-step decision rule."
RitFit Commercial Equipment Evaluation & Comparison
"FitnessNav independent procurement evaluation of RitFit commercial equipment: functional trainers, power racks, benches and plates run through total cost of ownership, downtime and residual value — with per-facility buy/no-buy verdicts matched to utilization."
Eleiko Commercial Gym Equipment Evaluation: Verified 2026 Procurement Verdict
"Is Eleiko worth it for a commercial gym? FitnessNav VERIFY-scored procurement evaluation runs every Eleiko line item through total cost of ownership and residual value — barbells, plates, Prestera racks, dumbbells — with a per-category buy/skip verdict matched to facility type."
Fitness Technology & Equipment Company Landscape 2026: The Institutional Buyer's Guide
"Fitness technology company landscape 2026 for institutional buyers: five market layers, VERIFY criteria, TCO reality, and a 5-step procurement framework."
2026 Top Exergaming Brands: The Senior & Rehab Fitness Revolution
"FitnessNav's 2026 exergaming brand ranking for the senior and rehabilitation market. Consumer vs institutional bifurcation, clinical evidence, and a transparent scoring model for senior living operators, rehab directors, recreation centers, and family caregivers."
Gym Profitability Ratios & Equipment ROI: The Operator's 2026 Guide
"The 6 profitability ratios that decide whether your gym makes money — benchmarks, the fixed-cost rule (rent 15% / payroll 40%), and the equipment ROI decision framework for CAPEX."