Revenue per Machine Calculator
Attribute membership revenue to individual machines to find your best performers.
Model v1.0.0 · Data generated 2026-10-01 · 0 benchmark metrics
Select a scenario to pre-fill realistic defaults for that facility type.
Anonymous, bucketed. We only store your decision profile (size, tier, scenario, result band) — never your inputs or identity.
Monthly Revenue per Machine
$315
45% confidence · model v1.0.0
Marginal — watch underperformers
25 units carry $7,875/mo of attributed revenue → $315 per machine monthly ($3,780/yr). Healthy commercial operations clear $250/machine/mo with headroom toward $500+.
Two levers move this number
Raising average membership price by $5 adds $35/machine/mo; removing the weakest 2 stations lifts per-machine yield ~8% without touching sales.
Check what each machine truly costs you
Feed the fleet into TCO to see per-unit lifetime cost against this revenue line.
Open TCO Calculator →Assumptions
- • Equipment revenue share: 35% of membership revenue
- • Fleet basis: 0.035 units/sqm → 25
- • Membership basis: 500 × $45/mo
- • Healthy floor: ≈2× mid-tier monthly holding cost per machine ($250/machine/mo)
Limitations
- • Membership revenue only — PT, retail and day passes are excluded from attribution.
- • Uniform attribution — Cardio typically out-earns racks per unit; blended figure masks section-level stars.
Data sources & method
This tool uses FitnessNav benchmark data: equipment useful life, maintenance %, energy consumption, pricing and scenario presets. Every assumption shown in the result references its benchmark metric. Benchmarks are verified over time through industry research — draft values are clearly flagged.
Revenue per Machine Calculator — frequently asked questions
What share of membership revenue belongs to equipment?
The benchmark allocation is 35% — the remainder attributes to coaching, classes and access. Your actual mix may shift this.
What is healthy monthly revenue per machine?
Around $250+ per machine on a mid-tier floor — roughly twice the monthly holding cost of a mid-tier unit. Below that line, a machine is not paying for its footprint.
How do I lift per-machine revenue?
Two levers: grow active membership against a fixed floor (each +$5 of average dues lifts per-machine revenue about 8% at default inputs), or retire persistent zero-performers.
Does floor size affect the metric?
Only through unit count — revenue divides across however many machines your density implies, so oversizing dilutes every machine's attributed revenue.